This Medium Roast has an earthy flavor with chocolate undertones. This coffee carries you through your day and into your evening. The flavor is Bright, but not overpowering, and a good kind of earthy, like dark chocolate over dried fruit. Stands up well to cream and sugar, (if that's your thing.) Also, this coffee would prefer to be married with either SPLASH-O or BURST-O Taste Flavor Shots, the bright flavor might be too much for the HINT-O taste flavor shot.